Open Source Summit Europe 2022

Every project is now a media organization: Blog posts, case studies, tutorials, email blasts, social media, thought leadership articles, videos and press releases. All that communication needs buttressing from an editorial calendar, voice and style guide and a grounding in analytics.  If no one cares about your project, chances are you’re not communicating enough. Or your comms are missing the mark - too long, too short, wrong tone for your readers. Or you’re missing the news cycle and stuck in the too-little-too-late trap. This talk will cover how to avoid the most common pitfalls that sideline organizations, from leaving your editorial calendar empty to getting articles stuck in “draft” for too long. There will be practical advice about how to churn out stories that stop thumbs and put your work in the spotlight. You won’t need a staff of trained journalists or bloggers to put this advice into practice, either, we’ll go over ways you can create content by becoming part of the online conversation.